FALSTAFF WAS ...
Sir John Falstaff was life-loving gourmet, portrayed in some of William Shakespeare's plays. Giuseppe Verdi also named and based an opera on Falstaff.

FALSTAFF IS ...
Falstaff is Austria's most prominent gourmet publishing brand. The first edition of Falstaff Magazine, that was published over thirty years ago, laid the first step to building the complex and modern brand that successfully communicates pleasure, wine, dining and travel today.
The Austrian Falstaff Magazine is our main platform, accompanied by Wine and Restaurant Guides, Falstaff Gourmetclub, Falstaff Events, our digital platform www.falstaff.at, in addition to many other activities. It might certainly have impressed Sir John Falstaff, just like our customers.

INTRODUCTION
Falstaff is Austria's highest circulating and most widely read publication, that covers the topics of Fine Dining, Wine and Travel. We have been reaching out to a premium level of consumer-oriented readers for over thirty years.

Falstaff in Austria

8 issues per year
40.000 guaranteed print run (figures cawi-certified)
47% name recognition of Falstaff (according to a GFK study)

Regular readership grew in one year from 151.000 to 170.000 readers.
Maximum readership: 568.000 readers
(CAWI Print 2012)

17.000 Gourmetclub members, who receive a Falstaff subscription
100 annual Gourmetclub events

For you as our valued advertising customers, these figures show a positive development and represent an impressive confirmation of your cooperation with Falstaff magazine.

Media Data in detail
Please refer to our Media Information 2013 brochure for our publication dates, rates and information about our range of products (Magazine, Guides, Homepage) for Falstaff Austria. Media Data of the german issue on request.

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